The Dubai Festivals and Retail Establishment (DFRE) has revealed the official dates for the highly anticipated 31st edition of the Dubai Shopping Festival (DSF). From December 5, 2025, to January 11, 2026, Dubai will transform into a global playground for 38 long days. This year’s festival promises unbeatable retail deals, spectacular entertainment, and exciting daily prizes, setting the stage for another iconic DSF season.
If you want to join the millions visiting Dubai for the festival, now is the time to start planning with eVisa. Get your travel papers ready early so you don’t miss the fun and exciting prizes.
Unprecedented Deals and Citywide Discounts
The 2026 edition promises the largest discounts in DSF history, with markdowns ranging from 25% up to a staggering 90% across more than 3,500 stores and 1,000 international brands.
Photo Credit: desertbuggyrental.com
Every corner of the city, from the grandest luxury malls to the historic Gold Souk, will be actively participating in the festival. There you will find:
- Electronics & Fashion: Shop for the latest electronics, designer apparel, and home goods with tax-free benefits enhanced by deep festival discounts.
- Gold Rush: The traditional souks sparkle with offers on gold, diamonds, and precious stones, where shoppers can enter raffles to win a share of Kilos of Gold.
The fun of DSF really shines through its exciting raffle draws. Every day, one lucky shopper gets the chance to drive away in a brand-new Nissan car and pocket AED 100,000 in cash. And on the final day, the excitement reaches its peak when one grand winner takes home an incredible AED 400,000.
A City Transformed into a Stage
The DSF experience offers so much more than shopping. This season, visitors will have the chance to experience Dubai in a completely new way. From stunning shows to outdoor adventures, the festival is filled with cultural moments that everyone can enjoy, including:
- Drone Spectacle: Witness the all-new DSF Drone and Pyro Show, featuring over 1,000 drones choreographed to a Dubai-inspired soundtrack by Academy Award-winning composer Hans Zimmer. These free shows light up the sky twice nightly over Bluewaters Island and The Beach, JBR.
- Star Power: The Opening Weekend Concerts feature A-list international and regional artists, including Bollywood star Nora Fatehi.
- Unique Adventures: You can also visit the mountains with DSF x Hatta, where there are outdoor Candlelight Concerts and the fun Dinner in the Sky experience.
The Dubai Shopping Festival 2026 offers more than good prices. It also brings an exciting experience that adds something special to every visit. Start planning now so you’re ready to enjoy, celebrate, and take part in the most exciting 38 days of the year.
